Frequently Asked Questions

By ensuring it is technically correct, offers relevant content which the search engines what to rank, pages are optimized for the keywords users search for and by getting links to the website.

How well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports.

Generally, an SEO consultant is an expert who provides an increase in ranking for top keywords, refers high-quality leads, creates conversion rates by channel, and increases the click-through rate for top pages.

When a blog is created to rank in the search engines, that same blog will be shared and advertised on all social media websites.

More social shares and returning users generally help a web page rank better. It is important to integrate the two.

1. The #1 result in Google’s organic search results page (SERP) has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a link in the #10 spot.
2. 72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
3. Organic CTR for positions 7-10 is almost the same. (Backlinko)
4. The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
5. In most cases, search engine optimization beats PPC and social media marketing in lead generation.
6. Organic search is responsible for 53% of all site traffic. (Search Engine Land)
7. Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
8. 93% of users do not scroll past the first page of search engine results. (Moz)
9. 78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
10. 55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
11. In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
12. Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
13. 76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
14. Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)

Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as San Francisco, California or Huntsville, Alabama).

Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.

For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicago area to find your website.

Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.

Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.

If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.

At Vendor Finders, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.

International SEO in the practice of getting a website ranked in targeted country and language specific search engines.

This means, the company provides services to business to help them get better listed in search engines like Google, Bing, Yahoo, Yandex and more. In most cases, they will help with Google primarily. The company focuses on getting a business strategically listed in the search engine so that the website gets traffic and more businesses from people using the that engine.

Search engine optimization is a very important and popular digital marketing practice. Common SEO services include international SEO, eCommerce SEO, local SEO and more.

That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled.

That’s why you should outsource your SEO responsibilities to a reputable company. Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.

1. What kind of reporting do you provide?
2. How will I know if I’m getting my money’s worth?
3. What are the latest trends in SEO?
4. Do you offer a free site audit?
5. How do you keep up with the latest changes in SEO?
6. What were some of the most recent Google updates?

SEO companies charge between $100 a month and $100,000 a month depending on the scope of the project. Most clients pay between $6,000 a month and $60,000 a month. Many of the larger firms have significant services, technical issues that require expertise, an international presence or need a substantial team. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed.

At Vendor Finders we provide custom services for small- to medium-sized businesses and we charge a per-lead fee billed on a monthly basis. This fee is ONLY charged if your business actually gets click-through leads. No leads means no fee at all. Read that again: no fee at all.